![]() The company came up with the idea to give the cereal and its mascot the same name. To name the cereal, Quaker turned Compton Advertising, a firm that was considered hot at the time, in no small part due to innovative campaigns they'd created for Tide detergent. The cereal didn't have a name, but it had what the company was looking for. Quaker repeated the campaign in 2000 which resulted in a temporary new cereal, Mystery Crunch.Ĭap'n Crunch was created in response to early 1960's market research that revealed kids under 10 preferred crunchy foods to soggy foods.Īttempting to create a cereal that would satisfy crunch lovers, Quaker created a corn and oat cereal with a pillow-shape and a butterscotch-tinged sugar coating. In December of 1985, it was revealed the the Cap'n had been hanging out in the Milky Way. The "Where's The Cap'n?" campaign encourage kids to decipher his whereabouts through clues on the back of the box.
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